Understanding your SEO ranking data is crucial for optimizing your website’s visibility and performance. You can leverage tools like Serpple, which offers efficient tracking of keyword rankings at a lower cost than many competitors. This allows you to monitor organic traffic and assess how well your site is performing against others in your niche. But if you focus on the steps outlined in this blog post, you’ll see an increase in traffic to your website and you too can rank on the first page of Google search results. Ranking #1 on Google requires a strategic approach, including keyword research, high-quality content creation, building authoritative backlinks, and optimizing on-page SEO elements.

When you know the search intent behind a keyword, you can fine-tune your content to give the searcher (and Google) exactly what they want. You can do this manually by typing them in one by one or importing a file with multiple keywords. SERanking is another suite of SEO tools that features a robust keyword ranking tracker. After you have added your keywords, Rank Tracker begins collecting position data.

Assigning Unique Ranks

On mobile, pages are less obvious because Google uses infinite scrolling. In other words, it automatically loads more results when you reach the bottom. SERPWatcher, offered by Mangools, is a more complete solution for those who prefer an intuitive interface and want to monitor multiple keywords over time.

Narrow your keyword list

For example, the keyword “business ideas” has lots of pages that not only mention the keyword in the title, but also have high domain or page authority. This would be an EXTREMELY difficult keyword to rank for (more on this keyword below). A great article on relationship building as a source of links is here on the SEOmoz blog.

• SEOBoost’s content optimization feature helps you master keyword placement by suggesting the right places for the main and secondary keywords to boost your Google rankings.
• And, vice versa – if your website is intuitive for both users and Google, your rankings are bound to see positive increases.
• A big traffic spike followed by a small amount of traffic for a long period is a sign of a topic with waning interest.

Google’s job is to give people web results that satisfy their questions, so if you don’t satisfy intent, you’ll likely not rank very well for very long. One of the easiest ways to find out if you can rank for a keyword is to find the keyword difficulty score of your target keyword. Compare this number to the keywords with the highest difficulty score you already rank.

About a year ago, I randomly picked the keyword “Spencer SEO Anomaly Likes Honeycombs” to try and rank for. The existing results in Google for this keyword were medium to high level domain or page authority. These metrics are also important to understand when trying to figure out what keywords you want to rank for.

That is, Google’s main purpose is to always provide as much value to the user – and therefore protect it from bad pages and content in the search results. Larry Page & Sergey Brin developed Google and its ranking algorithm all the way back in 1996. However, throughout the years the algorithm has evolved and is constantly including new factors. In fact, Google has stated publicly that their algorithm gets continuous updates several times every single day. Understanding how Google thinks might seem like an impossible task.